Monday, March 15, 2010

The Uniform Project




One of the biggest strains on the environment (and the wallets of young women) is the ever-changing ideals of what is considered "fashionable". Rotating wardrobes and constant trips to shopping malls lead to great amounts of wearable wastes heading to the dump.

If you think you need the latest cuts and hottest colours to fit in, check out the Uniform Project, one woman's year of wearing the same outfit in what she calls, "an exercise in sustainable fashion." Wearing only one dress (while 7 identical dresses) with an variety of vintage, thrift store, etsy-sourced, and donated accessories, Sheena Matheiken is aiming to create 365 unique looks while raising funds for the Akanksha Foundation.

Give this a thought before you hand over your credit card at your favourite new clothing store -- perhaps your old clothes just need a breath of new life.

No comments:

Post a Comment